Marketers make the mistake of looking for the broadest possible audience and message. This article argues that picking the most influential and easy-to-influence audience and message is a better approach.

This article explains how to avoid mistakes in attracting visitors to your Web site.

To help others understand an important new concept, seek to symbolize what is sought. In that way, the meaning of your search will be clearer.

Many efforts fail because there isn't enough commitment. Make a large public commitment, and you will feel very motivated to take actions that are needed.

It's easy to get carried away with an exciting message. But that message can have more impact if you plan for what effects you want to achieve.

If you don't know exactly what you need to do, tell everyone and ask for their help.

No matter how well prepared your speech or presentation is, unless the listeners understand and are interested you are in trouble. Be ready to respond by switching gears until you get the right response.

A new idea can be better explained through putting the information into a familiar, interesting context. One of the best ways to do this is with a demonstration.

This article explores a method for helping an audience appreciate the potential of developing more excellence.

In this article, I describe how learning to meditate led me into unexpected learning.